Proposal Essay Example | Topics and Well Written Essays - 750 words - 11

Proposal - Essay Examplences or the spectators have changed significantly in this present day context as compared to previous age with the growing expertise in worldwide film industry. It can be affirmed that promotion is regarded as an effective trade tool, which assists in generating greater cognizance of the products and/or services within customers mind. While making effective planning for the promotional concept of the movie Star Wars, it can be affirmed that Lucasfilm launched the tormenter trailer online for its upcoming movie Star Wars The Force Awakens, which will hit the theatres on Dec2015. The trailer is merely of 90 seconds duration and presents only the finest glances of a motion picture that the audiences might not see for more than a year. The Star Wars trailer set an instant wave of armchair comments and online study, which comprised a series of explanations and criticisms roughly the trailer. The movie is quite likely to be preferred by young generation people having inclination towards science-fiction genre. It is in this context that attracting upper- middle class and suburban women shall beget a challenge for the movie, as this particular group is likely to prefer watching family or comedy genre films. However, to attract this particular customer group, the marketing group of Star Wars may take the assistance of word-of-mouth promotional technique apart from the traditional approaches of media advertisements. Setting up Google alerts to track a burden of relevant links to be shared among audiences on social websites might prove to be quite beneficial, as most of the suburban and upper middle class women are nowadays accustomed with the use of online media promotions (Fischoff, Antonio and Lewis, Favorite Films and Film Genres as a Function of Race, Age, and Gender).Specially mentioning, as internet has sustain one of the most preferred tools for the consumers in finding out information about any subject matter, the online media may